Our Strategy

Our strategic approach for fulfilling our vision is built on some key components to help achieve and sustain our long-term objectives

These key strategic components are:

Developing products that are inspired by local consumer needs and wishes. Also, utilizing our resources to create greater value throughout the development process of our innovations.

Hiring and retaining superior talents, and creating a friendly and enterprising working environment focused on a proactive team spirit, which is accountable for meeting organizational, shareholders and consumer needs.

Investing in continued research to ensure ongoing understanding of evolving consumer needs.

Testing our products against the highest quality standards ensuring consumer health and safety.

Developing internal capabilities in accordance to the best global practices across every business function within the organization.

Working closely with the finest R&D laboratories and technical expertise to deliver superior products with the highest industry standards.

Working with the highest degree of integrity with our consumers and partners.

Creating environmentally safe and friendly products to protect our environment and society.

Creating transparent relationships with our suppliers and establishing efficient and effective solutions to technical and logistical challenges.

Building sound and effective systems and processes to ensure efficient and effective market coverage and operation.