Our Philosophy

Our Vision

To become the Middle East’s most significant Consumer Product Development Company in offering the best value-for-money brands, which continuously exceeds customer expectations, and enhances shareholder values.

Our Mission

Bluburg product development is led and inspired by local consumers understanding and insights, delivering nothing less than superior quality products that are valuable and relevant to their needs and desires. We are committed to offering the best value and consumer experience in every product category we serve.

Our Values

  • Teamwork and mutual respect.
  • Operational excellence and continuous improvement.
  • Highly competent and motivated team.
  • Customer satisfaction.
  • Ethics, integrity and accountability.
  • Uncompromising safety, health and environmental aspects.
  • Financial discipline.
  • Social responsibility.

Our Future

In the future we’ll continue our relentless focus on building powerful brands in fast-growing categories. We’ll keep delighting consumers with exceptional consumer experience with all our products. Our people are highly motivated, well rewarded and enjoy real ownership of their achievements. We continuously look for talented, enterprising and dynamic people to hit the ground running.